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文化,是民族的精神与灵魂,是社会发展的动力,是文明进步的标识,也是影响一个国家竞争优势的重要因素。北京文博会一向是我国文化产业发展的风向标。在第六届北京国际文化创意产业博览会上,我们惊喜地发现,精明的商家通过文化与科技的融合、跨界融合、赋予传统文化时尚的表达等方式制造着新的卖点。本届文博会最终以共签署各种文化创意合作协议786.85亿元人民币,比上届增长65%的喜人成绩完美谢幕。
Culture is the spirit and soul of the nation, the driving force of social development, the identification of the progress of civilization, and an important factor affecting the competitive advantage of a country. Beijing ICIF has always been the benchmark for the development of China’s cultural industry. At the 6th Beijing International Cultural and Creative Industries Expo, we were pleasantly surprised to find that savvy merchants create new selling points through the integration of culture and technology, cross-border integration and the expression of traditional culture and fashion. This ICIF finally signed a total of 78.685 billion yuan of various cultural and creative cooperation agreements, a perfect ending from the gratifying achievements of 65% in the previous session.