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产品的包装设计是为更好地从视觉上传达该产品的信息,而产品的包装最终面对的是广大消费群体。经济快速发展,越来越多的商家品牌意识增强,而包装恰恰能够促进品牌的树立。优秀的包装设计一定是造型精巧、结构合理、标志醒目、色彩明快、文字得体,从而准确的传递商品和企业的信息,满足消费者的心理需求,进而影响消费者的购买决定。本文先是论述包装设计中点、线、面和符号等设计基本元素的特点,然后分析实例中这些元素间的联系及运用原则。
Product packaging design is to better visually convey the product information, and product packaging is the ultimate face of the vast consumer groups. Rapid economic development, more and more business brand awareness, and packaging just can promote the establishment of the brand. Excellent packaging design must be exquisite style, reasonable structure, eye-catching signs, bright colors, decent text, which accurately convey the information of goods and businesses to meet the psychological needs of consumers, thereby affecting the consumer’s purchase decision. This paper firstly discusses the characteristics of design basic elements such as points, lines, surfaces and symbols in packaging design, and then analyzes the connection and application of these elements in the examples.