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全球范围内数字革命方兴未艾,品牌也顺势而变,快速地进行数字化转型。“互联网+”、“大数据+”被广泛地应用到品牌营销和销售,当大家还沉浸在数字化的洗礼为品牌市场带来的新鲜感时,国际零售服装品牌优衣库,已经在快速地完成数字化转型之后,把“内容+”和“技术+”玩到了极致,通过跨界和创新,以全新的姿态发扬着它的传统优势:用优质内容赋能优质产品,加以数字化羽翼振翅,优衣库正变得越来越酷。在《第一财经周刊》发起的“金字招牌”调查(2016年)
The digital revolution in the world is in the ascendant and the brand is becoming more and more dynamic and digitalized rapidly. “Internet + ”, “Big Data + ” is widely used in brand marketing and sales. When we are still immersed in the digital baptism brought freshness to the brand market, the international retail clothing brand UNIQLO has been After the digital transformation is completed quickly, the ultimate in “Content + ” and “Technology + ” is playing its new role in a whole new world through cross-border and innovation: empowering premium products with premium content, Wings to digitize wings, UNIQLO is becoming more and more cool. In the “Financial News” launched the “flagship” survey (2016)