传统的企业对于危机管理的思考似乎微乎其微,但是当巨人集团轰然倒塌,曾经辉煌一时的三株公司瞬间衰落瓦解,还有三鹿、秦池、安然的由旺盛到衰败等等,促使了今天的企业看到了危机时刻伴随着企业的成长,即使大型企业也不例外。企业危机管理已经成为每个现代企业的必修课。一.企业危机概念及原因 The traditional thinking of crisis management seems to be minimal, but when the giant group collapsed, the brilliant moment of the three companies collapsed instantaneous collapse, as well as Sanlu, Qin pool, Enron from prosperity to decline, etc., prompting today’s business The moment of crisis is witnessed with the growth of the business, even for large businesses. Corporate crisis management has become a compulsory part of every modern enterprise. I. Concept and causes of corporate crisis