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“央视新闻”微博作为国家级媒体在新媒体的传播平台,具有互动性、开放性和权威性的特征,在发布国内外重大新闻方面发挥着巨大作用。随着互联网的发展和智能设备的增多,网络直播逐渐成为新媒体新闻报道的一种方式,“央视新闻”微博在运用直播方面也有了不少实践。与传统的新闻报道方式相比,网络直播具有实时性、互动性和通俗化的特点,能够给受众带来全新的视觉体验。在新闻报道中利用直播技术,提高了报道的时效性,丰富了报道内容,拉近了观众与事实真相、新闻人物的距离,满足了新媒体时代受众对信息的最大化需求。
“CCTV News ” Weibo, a media platform for state media in the new media, has the characteristics of being interactive, open and authoritative and plays a great role in releasing major news both at home and abroad. With the development of the Internet and the increase of smart devices, the webcast has gradually become a way of reporting new media news. “CCTV News” Weibo also has a lot of practice in using live broadcasts. Compared with the traditional way of news reporting, webcast has the characteristics of real-time, interaction and popularization, and can bring a brand new visual experience to the audience. The use of direct broadcast technology in news reports has improved the timeliness of reporting, enriched the content of reports, narrowed the distance between the audience and the truth and news people, and satisfied the audiences’ maximization of information in the new media era.