随着人们消费需求的多样化,创新的营销方式——体验营销正在蓬勃发展,本文通过丽可公司的实际例子来具体阐述体验营销实施的方法以及为企业带来的不可低估的经济效益和品牌效应,从而说明体验营销越来越受企业的重视,也进而说明营销创新方式是适应消费者和社会的需求,由这个实例也启发了众多企业要进行营销方式的创新。 With the diversification of people’s consumer demand and the innovative marketing approach, experience marketing is booming. This article explains the implementation methods of experience marketing and the economic benefits and brands that can not be underestimated for the company through practical examples of Licor company. The effect shows that experiential marketing is more and more valued by companies. It also shows that the marketing innovation method adapts to the needs of consumers and society. This example also inspired many companies to innovate in marketing methods.