传播学是广告等专业的基础理论课程。难教也难学。传播学的教改不应该是抛弃而应该是扬弃过去运用的教学方法。重方法,而不唯方法。不使方法流于形式,流于热闹。要坚持老师是学习的主导,学生是学习的主体的观念。老师要充分备教材、备学生和备方法,不忽视和放弃老师的主导作用,而是引导、指导学生学习。“吃透”教材,“讲透”知识。为学生构建传播学学科框架,培养学生的学习习惯,提高学生的学术素养。学生则在老师的带领和指导下,认真研习、温习和有意义地发现学习,学有成效。 Communication Studies is a professional basic theory courses such as advertising. Difficult to teach hard to learn. Teaching reform in communication should not be discarded but should be to abandon the teaching methods used in the past. Heavy method, not the only way. Do not make the method flow in the form, flow in the lively. To insist that the teacher is the dominant learning, students are the main concept of learning. Teachers should fully prepare teaching materials, prepare students and preparation methods, not neglect and give up the teacher’s leading role, but to guide and guide students to learn. “Thoroughly” teaching materials, “speaks ” knowledge. For students to build academic framework of communication, develop students’ learning habits and improve their academic qualifications. Under the guidance and guidance of the teacher, the students carefully study, review and find meaningful learning, learning effective.