大学生作为一群受高等教育的年轻消费群体,不仅在于他们对于最新时尚敏感和追求的现实价值,还在于其作为未来社会精英、未来潮流引领者巨大的潜在消费能力。大学生毕业后将迅速成为消费主力,大学时期形成的品牌忠诚会对他们的消费行为产生深远影响。“中国高校视频”做为一个新 As a group of young consumer groups with higher education, college students not only lie in the real value they are sensitive to and pursue in the latest fashion, but also in their huge potential consumption power as future social elites and future trendsetters. After graduating from college students will quickly become the main consumer, brand loyalty formed during the university will have a profound impact on their consumer behavior. “China University video” as a new