当中国已经成为全世界最大的互联网市场,当中国网络广告市场以每年高出传统媒体广告一倍的速度在增长,当中国网民借由网络平台观看奥运赛事、发表观赛看法已经成为普遍现象,当营销者在传统媒体传播中失去的对消费者的掌控力正在借由网络重新夺回,当网络营销的实质已经从“简单”走向“复杂”、从“点击”变成“体验”……这一切具象在一届史上最成功的奥 When China has become the largest Internet market in the world, when the online advertising market in China grows at an annual rate double that of traditional media advertising, it is a common phenomenon that Chinese netizens watch the Olympic Games through the internet platform and view the concept of watching the games. When the marketing power lost to consumers in traditional media is being recaptured by the Internet, the essence of Internet marketing has changed from “Simple ” to “Complex ” from “Click ” to “Experience ” ... all this as the most successful Austrian in history