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7月的北京,“非典”走了,天气热了,人们的活动和思维也活跃了。在一个微风的日子里,杂志社邀请行业内外的五位博士相聚,烹茶沽酒,坐而论道,共议建材企业与传媒之关系。几位博士分别来自协会、企业、科研机构和著名大学,还都是各自领域的知名人士和领导,他们从企业与媒体的关系、媒体应有的作用、媒体自身的定位等多方面发表了自己的见解,其中既有赞赏称誉,也有逆耳忠言,更多的是睿智与谋略。媒体如何更好地与企业联系在一起?在这里摘录部分内容,以飨读者。
In July, in Beijing, “SARS” was gone. The weather was hot and people’s activities and thinking were also active. On a breeze day, the magazine invited five doctors from both inside and outside the industry to meet each other, cooking and selling wine, sitting on the road and discussing the relationship between building materials enterprises and the media. Several Ph.Ds come from associations, enterprises, research institutes and famous universities respectively. They are also celebrities and leaders in their respective fields. They publish themselves in various fields such as the relationship between the enterprise and the media, the role the media should play, and the positioning of the media itself Of the opinions, both praise and praise, but also contrary to ears and ears, more wisdom and strategy. How can the media be better connected to the business? Excerpts from this section are given to readers.