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酒店业有丰富的数据资源,对其内部决策、提高效率等作用积极。但是酒店企业数量众多,数据目前只局限在企业内部流通使用,另一方面酒店服务业与上下游企业关系密切,但上下游的数据存在隔阂,难以有效利用。如何更好地整合酒店服务业内部数据,打通上下游信息,利用大数据的手段,将数据资源价值最大化成为摆在行业和企业面前难题。
The hotel industry has a wealth of data resources and is active in its internal decision making and efficiency enhancement. However, a large number of hotel companies, the data is currently confined to the internal use of circulation, on the other hand the hotel service industry and the upstream and downstream enterprises are closely related, but upstream and downstream data gap exists, it is difficult to effectively use. How to better integrate the internal data of the hotel service industry, get through the upstream and downstream information, and utilize the means of big data to maximize the value of data resources have become the problems facing the industry and enterprises.