目前，许多电视台把节目收视率高低作为衡量自办节目优劣的标准，在电视工作４１建立收视率评价体系。的确，收视率的提高往往意味着电视节目观众面的扩大和影响面的扩大，通常会带来较高的经济效益和较好的社会效益．但是，在当今众多电视台竞相以高收视率为目的制作电视节目? At present, many television stations regard the ratings of programs as a standard to measure the pros and cons of programs they run, and set up a rating system for ratings in television programs. Indeed, the increase of audience rating often means that the expansion of television program audience and the expansion of its influence will usually bring about higher economic benefits and better social benefits. However, in today’s many television stations competing for high ratings for the production of television programs?