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进攻的难度远远大于防守。在进攻战略中,竞争优势的重要性无与伦比。通常情况下,由于竞争对手早已赢得了顾客的充分信任,具备了家喻户晓的优势,因此,进攻者从一开始便处于明显的劣势。为了克服这些障碍,顺利进入市场,进攻者至少要具备更好的性能优势,以及更好的性价比。由此引伸出进攻的第一项原则:一个新面孔切忌在准备不足的情况下,仓促实施缺乏新意的攻势战略。新面孔应以明显的性能优势,或者如果缺少性能优势,则以明显的价格优势采取进攻。如果进攻者不具备任何优势,就得不到顾客的青睐。顾客的转动惯性将会有利于防守者。大量的研究表明:一个新事物,只有具备明显的性能优势,或者价格优势,理想状态是两者兼备,才能够具有较高的成功概率。
Attack is much more difficult than defense. In the offensive strategy, the importance of competitive advantage unparalleled. Often, attackers have been at a clear disadvantage from the get-go as their competitors have long gained the full trust of their customers and have a household name advantage. In order to overcome these obstacles and enter the market smoothly, attackers at least have better performance advantages and better price / performance ratio. This leads to the first principle of aggression: a new face should not rush to implement a strategy of offensive lack of new ideas in the face of lack of preparedness. The new faces should have clear performance advantages or, if there is a lack of performance benefits, aggressive offsets with a clear price advantage. If the attacker does not have any advantage, you can not get the customer's favor. The customer's rotational inertia will benefit the defender. A lot of research shows that: A new thing, only with obvious performance advantages, or price advantage, the ideal state is both, in order to have a high probability of success.