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在讨论 TranStore 要不要转型,要如何转型之前,有必要来分析一下,为什么传统百货商店会出现现在这样一种尴尬的境地,为什么新兴的零售业态会对这些百货商店造成这么大的冲击?改革开放之前,百货商店是国内非常主要的一种零售业态,在计划经济和卖方市场的大环境下,他们也早已养成了皇帝的女儿不愁嫁的心态。这种环境和这种心态也造成了管理水准的低下、管理成本过高以及在新的经济环境下的不知所措。
Before discussing whether TranStore needs to be transformed and how it needs to be transformed, it is necessary to analyze why the traditional department stores are embarrassed now and why the new retail business will have such a big impact on these department stores. Reform and opening up Prior to this, department stores were the main form of retail business in China. Under the environment of a planned economy and a seller’s market, department stores have long formed the etiquette of the emperor’s daughter. This environment and this mentality have also resulted in poor management standards, excessive management costs and overwhelming confusion in the new economic environment.