宝丽来的破产其实我们早就警告过他们,施乐现在面临破产的边缘,其实我们也早已告诉他们结果会这样,那么我们今天同样要告诉柯达这样一个坏消息:如果不痛下决心调整品牌战略的话,柯达将是下一个施乐。这三个品牌有一个通病:它们都从核心产业跳跃到其它产品品类。而在人们心智中,宝丽 In fact, we have already warned them about bankruptcy of Polaroid, Xerox is now facing the brink of bankruptcy, in fact, we have told them the result will be so, then we must tell Kodak today the same bad news: If you do not make pains to adjust the brand strategy, Kodak will be the next Xerox. The three brands have a common problem: they all jump from the core industries to other product categories. In people's minds, Polaroid