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民族品牌被外资收购后,大都面临着被边缘化甚至淡出市场的结局。嫁入壳牌的统一润滑油在合资后的第三个年头为大家呈现出一个合资品牌的成功,打破了“合资之时即是民族品牌终结之日”的思维定式
After the national brand was acquired by foreign investors, most of them are facing the outcome of being marginalized or even fading out of the market. Uniform lubricants marketed into Shell in the third year after the joint venture for everyone to show the success of a joint venture brand, breaking the “joint venture is the end of the national brand ” thinking formula