论文部分内容阅读
如果困扰着企业界的一些简单化误见能够消除,咨询人员会起到更大的作用,客户也会更乐于认同和接受高质量的咨询服务。管理咨询人员面对的一个重要难题就是让客户建立合理的期望,向客户解释咨询服务可以带来的价值,同时让客户打消不切实际的过高期望。最近几年,一些兜售“成功公式”的商业管理畅销书的根本性逻辑错误使商界普遍存在一种错误的认识和简单化的思维方式,
Consultants can play a bigger role if some of the simplistic misunderstandings that plague the business world can be eliminated, and customers will be more willing to identify and accept high-quality consulting services. One of the key challenges management consultants face is to allow them to establish reasonable expectations, explain to their clients the value of consulting services, and at the same time, dispel unrealistically high expectations. In recent years, the fundamental logic error of some popular business management books selling the “formula of success” has led to the widespread misunderstanding and simplistic thinking of the business community.