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以大连563位城市居民为样本,采用问卷调查和访谈的方法,利用Logisitic回归探讨了心理因素、情境因素和人口特征变量三类影响因素对我国城市居民能源购买行为的作用。研究发现:态度、责任感和资金节约是城市居民能源购买行为最为重要的影响变量,此外,习惯心理、产品的可靠性、购买的便利性、月均收入和文化程度都具有一定影响力。最后,为引导城市居民合理的能源消费提出了政策启示和建议。
Taking 563 urban residents in Dalian as a sample, the paper uses questionnaires and interviews to analyze the effect of three kinds of influencing factors, such as psychological factors, situational factors and population characteristic variables, on energy purchase behavior of urban residents in China using Logisitic regression. The study found that attitude, responsibility and financial savings are the most important influential variables for urban residents’ energy purchase behavior. In addition, habitual psychology, product reliability, purchase convenience, average monthly income and educational level all have some influence. Finally, policy suggestions and suggestions are put forward to guide urban residents’ reasonable energy consumption.