现在能被称为“全球品牌”的中国品牌很少,但是随着中国经济的发展,这个状况不久就会改变。在这个关键的时刻,我认为品牌需要思考的问题是:品牌究竟如何能够实现逐年增长?2008年,我离开了宝洁这个我工作了25年的公司,试图解答这一问题。我和调研机构华通明略以及加州大学洛杉矶分校一起,从5万个品牌中找出在2001-2011这十年间资产增长速度最快的50个品牌,我称之为“斯 There are very few Chinese brands that can now be called ”global brands,“ but as China’s economy develops, this situation will soon change. At this crucial moment, I think the question the brand needs to think about is: How can the brand grow year by year? In 2008, I left Procter & Gamble, the company I worked for 25 years, in an attempt to answer this question. Together with research firm Watson Transparency and UCLA, I identified 50 brands with the fastest asset growth in the decade of 2001-2011 from 50,000 brands, which I call ”Sri Lanka