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中国汽车企业尤其是自主品牌企业,应该以怎样的姿态寻求海外发展?自主品牌国际化是一个非常实战的话题。中国汽车自主品牌本身在生存发展过程中可以说起点很尴尬。过去几十年汽车工业发展过程中,我们走的是一条市场换技术的道路,致使很多自主品牌一开始就没有很好的机会去打造自己的品牌和钻研产品技术。但这似乎没有妨碍中国自主品牌海外探索的步伐。
Chinese auto companies, especially their own brand enterprises, should look for overseas development in what attitude? The internationalization of independent brands is a very practical topic. China’s auto brand itself in the process of survival and development can be a very awkward starting point. In the past decades of development in the automobile industry, we took a market-for-technology road that led many self-owned brands to have no good chance of building their own brands and researching product technologies from the start. But this does not seem to hinder the pace of overseas exploration of China’s own brand.