当 前 ,大众传播媒介的竞争日渐激烈 ,其竞争焦点是争夺受众 ,占有市场。许多媒介为了占有市场 ,针对不同地区、不同层次的受众 ;投巨资办特色节目或专刊、周刊等。作为中等城市党报 ,由于是区域性报纸 ,发行大部分在本地。她争夺受众的关键是 ,以丰富多彩的内容吸引读者。这就 At present, the mass media are increasingly fiercely contested. Their competitive focus is to compete for the audience and to occupy the market. Many media in order to occupy the market, targeting different regions, different levels of the audience; invested heavily in feature programs or special issue, weekly and so on. As a medium-sized city party newspaper, because it is a regional newspaper, most of the local distribution. The key to her audience is to attract readers with colorful content. This is