任何一个平面广告作品,都要通过字体、色彩、图形和心理活动,三种视觉传达元素和心理因素,经过构图的版式设计形成一个完整的画面。那么在平面广告中怎样使画面阅读顺畅,在有限的视觉画面里,使字体、图形、色彩、心理因素产生互动的有效的视觉传达。其中视觉引导对整个平面设计来说起着至关重要的引导作用。 Any print ads, through fonts, colors, graphics and mental activity, the three elements of visual communication and psychological factors, through the composition of the layout design to form a complete picture. Then how to make the picture read smoothly in the print advertisement, make the fonts, graphics, colors and psychological factors interactive and effective visual communication in the limited visual picture. Among them, visual guidance plays a crucial guiding role in the entire graphic design.