天津商场是仅开业三年多的新企业。开业初期又正逢我国经济调整时,市场疲软的病菌一下子就降在它身上。商场自身也面临着人员新、渠道少、资金不足、设施不完善、座落地域欠繁华等弱点。在诸多不利因素的压力下,如何使天津商场不仅要在激烈竞争的零售市场中站稳脚跟,还要使其不断发展壮大?我们的回答是:全方位强化企业形象,发挥自己新店新人的长处,为消费者创造全新的购物便利,树立天津商场在商业界的良好形象。 Tianjin Mall is a new company that has only opened for more than three years. At the beginning of the opening period, when the country’s economy adjusted, the market’s weak germs fell on it. The mall itself is also facing weaknesses such as new personnel, less channels, insufficient funds, incomplete facilities, and unsatisfactory locations. Under the pressure of many unfavorable factors, how to make Tianjin Mall not only gain a firm foothold in the fiercely competitive retail market, but also make it continue to grow and develop? Our answer is: to strengthen the corporate image in an all-round way, and to give full play to the strengths of its new store. Create a brand-new shopping convenience for consumers and establish a good image of Tianjin shopping mall in the business world.