社会经济的飞速发展,国民休闲意识的逐步增强,旅游已然成为人们日常生活中必需品之一,人们外出旅行更趋于创意化和理性化。目前人们都积极追求个性、时新、自由,不再需要以往随团旅游“模式”化的旅游方式,人们希望通过自己的方式实现对理想圣地的参观和体验,使得旅游显得更加经济合理。因此,在这种大环境驱使下,换房旅游逐渐被人们认知和 With the rapid development of social economy and gradual increase of people’s leisure consciousness, tourism has become one of the necessities in people’s daily life. People travel more and more to be creative and rational. At present, people are actively pursuing individuality, newness and freedom. They no longer need the traditional “mode” travel mode of group travel. People hope to realize the visit and experience of the ideal place by their own ways, making tourism more economical and reasonable . Therefore, driven by this kind of environment, the exchange of tourism has gradually been recognized by people and