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近年来,媒介融合与新技术的蓬勃发展、新媒体的不断涌现正在重塑传媒界的力量对比,传统的电视媒体在竞争中面临着巨大的压力。在这样的情形下,转型问题成为了当务之急。2014年4月,湖南广电宣布将旗下原有的“金鹰网”和“芒果TV”改版融合,推出全新互联网视频平台“芒果TV”。新产品改变了原有资讯门户网站的定位,着力打造视频网站和客户端。这一举措迅速引发了业界的热议。截止2014年9月,“芒果TV”仅PC端
In recent years, with the rapid development of media convergence and new technologies, the continuous emergence of new media is reshaping the power of media circles. The traditional television media is under tremendous pressure in the competition. In such circumstances, the issue of restructuring has become a top priority. In April 2014, Hunan Radio and Television announced the integration of its original “Golden Eagle” and “Mango TV” editions with the launch of the new Internet video platform “Mango TV.” The new product has changed the positioning of the original information portal, focused on creating video sites and clients. This initiative quickly led to the industry’s hot. As of September 2014, “Mango TV ” is only PC-side