社会的发展与科技的进步,带来了全媒体时代的逐步来临。这一时代下,受众对于信息的获取和接收都有了明显的变化,这就需要企业审时度势,积极迎合受众需求和口味,努力适应市场发展潮流,采取新的方式来进行品牌建设推广,才能更好地培养受众的品牌接受度,从而促进企业发展。 The development of society and the progress of science and technology have brought about the gradual advent of the all media era. In this era, the audience have obvious changes in the access to and reception of information, which requires enterprises to review the situation, to actively meet the needs and tastes of the audience, to adapt to market trends, to take a new approach to brand building promotion, to be more Good to cultivate the audience’s brand acceptance, thereby promoting business development.