开拓和发展农村消费市场具有重大的现实意义,但是启动启动农村消费市场的艰难性是有目共睹的。我们认为这是“多种客观性障碍因素交互作用的结果”,其中农民收入低、农业产业化水平差是根本原因,另外还有生产和流通领域的不利因素。因此要启动农村消费市场必然要以增加农民的实际收入、提高农业产业化为根本,以推进城镇化建设、改善农村消费环境为关键,同时也需要厂商们的努力和探索。 It is of great practical significance to open up and develop the rural consumer market. However, the difficulty of starting and starting the rural consumer market is obvious to all. We think this is the result of the interaction of a variety of obstructive factors of objectivity. Among them, the low income of peasants and the poor level of industrialization of agriculture are the root causes, in addition to the unfavorable factors in the fields of production and circulation. Therefore, in order to start the rural consumer market, it is inevitable to increase the actual income of farmers and raise the level of industrialization of agriculture. It is crucial to promote urbanization and improve the rural consumption environment, as well as the efforts and exploration of manufacturers.