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在2006年的国内卫视群体中,河南卫视以整体收视增长80.9%的业绩,成为34家卫视中真正的黑马,借改版之势黄金时间35中心城市一举进入省级卫视前七强,27省网稳居省级卫视前四强。冷静分析河南卫视取得的成就,并没有什“么运气”或“是偶然”之类,而完全是一种厚积薄发,水到渠成的必然之路。总的来说,河南卫视的成功离不开对当地优势资源的充分挖掘和利用,离不开对节目的科学编排,离不开广告经营上的不断创新。而这正是当前卫视取得成功的关键。纵观2006年发展快的几个卫视,莫不如此。
In 2006, among the domestic TV groups, Henan Satellite TV achieved an overall growth of 80.9% in ratings and became the real dark horse of 34 satellite TV stations. By virtue of the revision of the trend, 35 central cities entered the top seven provincial-level satellite TV shops and 27 provincial networks Steady ranking provincial top four TV. Calm analysis of the achievements made by Henan Satellite TV, and no “luck” or “is by chance” and the like, but completely a profound knowledge, the necessary way. In a word, the success of Henan Satellite TV can not be separated from the full exploitation and utilization of local superior resources, and it can not be separated from the scientific arrangement of the programs, and can not be done without constant innovation in advertising management. And this is the key to the success of the current TV. Looking at several fast-growing satellite in 2006, so much.