一、经营有道,和气生财 1992年初,刘文和只身从长沙来到深圳,未隔多久,便承包了位于福田商品市场的一间海鲜野味酒楼。该酒楼在此之前一直生意清淡,连连亏损,怎样才能扭转乾坤呢?经过两三个月的经营与摸索,刘文和认识到,海鲜野味固然是美味佳肴,但深圳从五星级大酒店到大排档处处是海鲜,盲目地加入这种竞争无疑是不利的。同时,他惊喜地发现深圳虽然遍布粤菜馆、潮州菜馆、川菜馆,却唯独没有湘菜馆。而湘菜乡土气息浓烈,辣味别具一格,令人回味无穷。更吸引入的是深圳拥有几十万“湘军”,这无疑是一个庞大的市场,极具发展前景。慎重决策,当机立断。于是,海鲜酒楼改头换面,深圳第一家“湘菜馆”隆重开业了。 这一改就改出了刘文和火红的天地。每月的收入按30％的速度递增,在短短的三年时间里,由当初的六万元,达到六百多万元的资产。他成功了。 刘文和说,要谈成功的经验,一是改革开放的好政策;二是有一个发展的好契机;三是深圳充满活力的市场经济。而经营之道则可归纳为这样几句话: 1、抓住契机,扬长避短; 2、利用媒体,注重宣传; 3、以诚待人,和气生财; 4、平易近人,善对员工; 5、加强管理,增强凝聚。 正是凭着这种独特的经营之道,刘文和的“湘菜馆”以又香又辣的特色,在深圳激烈的市场竞争中脱颖而出, First, a proper way of doing business, and making good money At the beginning of 1992, Liu Wenhe came to Shenzhen from Changsha alone, and after a short time, he contracted a seafood game restaurant in the Futian commodity market. Before this restaurant, it was always light business with losses. How can we turn things around? After two or three months of operation and exploration, Liu Wenhe realized that seafood game is a delicacy, but Shenzhen has gone from a five-star hotel to a Food stalls are everywhere, and it is unfair to join such competition blindly. At the same time, he was pleasantly surprised to find that although Shenzhen is spread over Cantonese restaurants, Chaozhou restaurants, and Sichuan restaurants, there is no Hunan restaurant. The Xiangcai Township has a strong atmosphere and unique spicy flavor. What is even more attractive is that Shenzhen has hundreds of thousands of “Xiang Army”. This is undoubtedly a huge market with great development prospects. Make careful decisions and act decisively. As a result, the seafood restaurant has changed its face and Shenzhen’s first “Hunan Restaurant” has grandly opened. This change changed Liu Wen and fiery world. The monthly income increases at a rate of 30%. In the short period of three years, from the original 60,000 yuan, it has reached more than 6 million yuan in assets. He succeeded. Liu Wenhe said that to talk about successful experiences, one is a good policy of reform and opening up; the other is a good opportunity for development; the third is Shenzhen’s dynamic market economy. The way of business can be summarized as follows: 1. Grasp the opportunity and avoid weaknesses; 2. Use the media to focus on propaganda; 3. Treat people with sincerity and harmony; 4. Be approachable and friendly to employees; 5. Strengthen management , enhance cohesion. It is precisely because of this unique way of management that Liu Wenhe’s “Hunan Restaurant” is characterized by its fragrant and spicy features and stands out in the fierce market competition in Shenzhen.