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随着生产力的提高,商业展示的目的已经不能仅仅满足于交换产品,也不能将展示设计目的仅仅理解为准确地解读和传达展示的主题信息。展示设计的真实目的应该是可持续发展,循环不止的,其真正的价值所在应该是“通过诉诸视觉、听觉感官来实现其传信和受信的目的”。“传信”和“受信”都是展示设计的目的,在某种程度上“受信”的意义更大,只有“受信”目的的完成,才能使商业展示设计的作用能够循环,达到成功。
With the increase of productivity, the purpose of commercial exhibition can no longer be satisfied with the exchange of products only, nor can the purpose of display design be understood as accurately reading and conveying the theme information of the exhibition. The true purpose of display design should be sustainable development, more than the cycle, the true value of the “should be through the use of visual, auditory and sensory to achieve its purpose of communication and fidelity.” “”, “” And “” are all intended for the purpose of the exhibit, to a certain extent, “fiduciary” is more meaningful, and only the completion of the “fiduciary” purpose allows the commercial display design The role of circulation, to achieve success.