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今天,电视媒体遭遇了互联网时代的严峻挑战,需要转型升级,但因为整体创新乏力、增长乏力,内部产生的资源争夺和分配的问题会越来越多,也越来越突出。关于互联网时代电视媒体价值运营创新的一些思考互联网来势汹汹近期,传统媒体纷纷感到阵阵寒意和严峻挑战时,我们却经常听到关于互联网的一些振奋人心、振聋发聩的消息,比如京东上市估值300亿美金,也有其他互联网公司比如腾讯公布2013年度财务年报;联想作为优秀的民族IT企业,有30年的经营历史,其在港交所的市场估值差不多100亿美金,小米手机只有三年时间但市场估值也达100亿美金。目前国内基本没有哪个传统
Today, the television media has encountered severe challenges in the Internet era and needs to be upgraded and upgraded. However, due to the lack of overall innovation and sluggish growth, the issues of resource competition and distribution internally generated will be more and more pronounced. Some Thoughts on Innovations in the Value of Television Media in the Internet Era As the Internet Is Raging Up Recently, when the traditional media have all felt the chill and severe challenges, we often hear some exciting and exciting news about the Internet, such as Jingdong’s market valuation of 300 Billion dollars, there are other Internet companies such as Tencent announced its annual financial year 2013; Lenovo as a good national IT companies, 30-year operating history, the market value of the HKEx almost 10 billion US dollars, Xiaomi phone only three years However, the market valuation has reached 10 billion US dollars. At present, there is no basic tradition in China