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进退有道平常心创意概念将“平常心”作为竹叶青品牌挖掘出人文性且宽泛的品牌精神,并借由奥运围棋比赛的活动话题,突显竹叶青中国绿茶的独特个性,这对于消费大众生活在现代忙碌、压力下的工商社会中,的确能够突显独树一帜的品牌主张,虽然整体的创作风格是沉着稳当、不急不躁,但并不意味着做人行事要有所退让,反而是让人们知道“赢之道”是关键在平常心的准备,这也合乎了中国人的传统风格……但接下来,不知在整合传播的媒体计划上是否能执行到位,尤其在正当红的“网络媒体”及“娱乐行销”……
Advancing and retreating usually flat heart creative concept of “usual heart” as a bamboo leaf green brand to tap the cultural and broad brand spirit, and through the Olympic Go competition events, highlighting the unique personality Ye Zhuqing green tea in China, which consumes the public living in modern Busy, under pressure from the business community, indeed able to highlight the unique brand advocacy, although the overall creative style is calm and steady, not impatient, but does not mean that people have to act as a concession, but to let people know that “win This is also in line with the traditional Chinese style ... But then I do not know whether it will be implemented in the media plan for integrated communication, especially in the popular ”online media“ and ” Entertainment Marketing "......