其实有个问题,这半年来一直在困扰着我,就是O2O企业要不要做地推。当越来越多的O2O企业选择做地推,特别是一些巨头也在做地推,且数据反馈还不错的时候,我开始怀疑我的决定,开始动摇曾经的想法,地推真的有效吗?我指的是针对用户端的推广,而非线下资源的整合。我一直想不明白的是,一个有互联网基因的O2O公司,为什么要去线下推广,放着精准的互联网营销技术不用,反而选择在地面,用人工一对一推销的 In fact, there is a problem, this has been troubling me for six months, that is, O2O enterprises should do push. As more and more O2O companies choose to push, especially when some big giants are pushing and the data feedback is not bad, I began to doubt my decision and began to shake the once thought and really push it I am referring to the promotion of the client, rather than the integration of non-offline resources. What I always wondered was that O2O, a company with internet genes, had to go offline to promote precision Internet marketing technology. Instead, it chose to sell it manually on the ground