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只需要4年时间,Google就从一个偏僻车库里的小公司成长为全世界最炙手可热的高科技偶像;而同样花了4年时间,进入中国的Google几经外界质疑,销售团队更换了两拨人马,才终于得见曙光。Google中国宣称,2008年其销售收入的增长达到三位数,实现了全球最快的增长率。艾瑞咨询的报告也显示,2008年,Google和百度的市场份额差距缩短了几近8%,这是Google正式入华三年多以来首次从百度手中如此大规模地“掠取”客户。Google是一个技术王者,也是一家商业公司。自2004年8月19日上市那天起,这个市值超过1500亿美元、年纯利润40亿美元的“搜索帝国”就成为华尔街的宠儿,其每季营收、净利润、增长率等数据的变化牵动着众多分析师和投资者的心。它发布的每一款产品都能够给Web和通讯领域带来一场革命。Google的LOGO中,红色和蓝色是两种最主要的颜色。它似乎预示着,尽管Google中国的销售业务必须在“红海”中搏击,但其在“蓝海”中产品创新为其创造了更多市场布局的时间和空间。与在中国市场饱受挫折的雅虎、eBay、MySpace这样的国际互联网巨头们相比,它虽然同样遭遇本土竞争对手的严酷竞争,却拥有更为灵活、开放的企业文化。衡量一家公司本土化是否成功的标准有很多,业绩不是唯一标准,却是重中之重。我们试图还原Google中国销售团队走过的这条人员本土化-产品本土化-运营本土化的内生道路,以探究一家创新型公司在中国如何落地的“普适价值”
In just four years, Google grew from a small company in a remote garage to one of the hottest tech idol in the world; Google, who also spent four years in China, had several outside questions that the sales team replaced two people Only finally see the dawn. Google China announced that its sales revenue in 2008 achieved triple-digit growth, achieving the fastest growth in the world. IResearch’s report also shows that in 2008, Google and Baidu’s market share gap shortened by nearly 8%, which is Google’s first formal entry into China in more than three years from Baidu in the hands of such a large-scale “grab customers.” Google is a technology king and a business company. Since the day of listing on August 19, 2004, the “Search Empire” with a market capitalization of more than $ 150 billion and an annual net profit of $ 4 billion has become the darling of Wall Street. Its quarterly revenue, net profit, growth rate and other data The changes affect the hearts of many analysts and investors. Every product it launches brings a revolution in the Web and communications. Google’s logo, red and blue are the two main colors. It seems to indicate that although Google China’s sales business must fight in “Red Sea”, its product innovation in “Blue Ocean” has created more time and space for its market layout. Compared with Internet giants like Yahoo, eBay and MySpace that have suffered setbacks in the Chinese market, they have a more flexible and open corporate culture than their competitors in the local market. There are many criteria for measuring the success of a company’s localization. Performance is not the only criterion, but it is the top priority. We are trying to restore the localization of our Chinese sales team in Google China - Localization of products - Localization of operations Localization of intrinsic pathways to explore the “universal value” of an innovative company in China