经济全球化背景下,中国城市逐渐成为对外经济文化交流的主角。新一轮城市形象传播中,文化个性与传播力正日益彰显。以形象符号为例,世界各地动植物的多样性曾经为众多国家与地区的形象塑造提供了多元化的文化表达,进入城市营销的3.0时代,文化形象符号的选择经历了一次观念更新,体现了更为广阔的国际视野和更为丰富的文化内涵。 Under the background of economic globalization, Chinese cities gradually become the protagonists of foreign economic and cultural exchanges. In the new round of city image dissemination, the cultural personality and communication power are increasingly manifesting. Taking the image symbol as an example, the diversity of flora and fauna around the world has provided diversified cultural expression for the image shaping of many countries and regions. After entering the 3.0 era of urban marketing, the choice of cultural image symbol has undergone a renewal of concept and embodied A broader international perspective and more rich cultural connotation.