2001年1—4月北京地区房产家居业投放广告调查分析2000年,北京房地产界在各类大众媒体广告投放额8.9亿元之巨,其中报纸广告72100万元,占总额的81%;余下电视广播约占4.5%;网络广告约占3%;杂志约占7%;直投广告 DM(以杂志形式免费赠阅、发送的广告信息资料)约占3%;其他约占1.5%。(图表一)监测调查表明,2000年房地产、家居业广告并没有达到 January-April 2001, Beijing real estate home furnishing industry advertisements survey In 2000, Beijing real estate industry in all kinds of mass media advertising volume of 890 million yuan, of which 721 million yuan newspaper ads, accounting for 81% of the total; the remaining television Broadcasting accounted for about 4.5%; online advertising accounted for about 3%; magazine accounted for about 7%; direct advertising DM (free access to magazines, advertising information) about 3%; other about 1.5%. (Chart 1) Surveys and surveys show that the real estate and home industry advertisements were not achieved in 2000