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翁懋冠生园集团总裁我选择中间那个箭。今天品牌已经成为企业发展中的一支利箭。打造品牌的利箭首先是质量。即使品牌再好,老百姓使用你的产品觉得质量是不稳定的,品质是不好的,以后就不会用了。所以关键的是你的产品质量要好、品质要好,这才是品牌建设要打好的基础。拿我们冠生园来说,大白兔糖果将近50年还是这样畅销,关键就是品质好。大白兔是中国境内与沃尔玛合作的第一家食品企业。沃尔玛之所以选择大白兔,就是看了英国的质量检验师考察团到我们工厂考察过,所以认定这个企业质量是有保障的。从原材料到产品出售,质量都非常可靠,他们非
Weng Mao Guan Shengyuan Group President I choose the arrow in the middle. Today, the brand has become an advantage in business development. The first arrow to build the brand is quality. Even if the brand no matter how good, people use your product quality is not stable, the quality is not good, will not be used later. So the key is your product quality is better, the quality is better, this is the brand building to lay a good foundation. Take us Guanshengyuan, the white rabbit candy for nearly 50 years or so popular, the key is good quality. Rabbit is the first food company in China to cooperate with Wal-Mart. The reason why Wal-Mart chose rabbits is to inspect the inspection team of quality inspectors in Britain to our factory for inspection, so the quality of this enterprise is guaranteed. From raw materials to products for sale, the quality is very reliable, they are not