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自从我国加入WTO以来,无论是国际影响力还是自身综合实力,都有了巨大的提升和转变。随着中国国际地位的提升,国内诸多行业都表现出了向国际化靠拢的趋势。如果广告行业也想在经济市场上分得一杯羹,就必须迅速转型,改变其传统运营模式,才能在国际广告市场上站稳脚跟。为此,国内的广告教育专业也应顺应时代的发展,对其教学模式进行进一步的改革和创新,为社会培养和输送市场所需的新型广告人才。本文通过对广告英语专业的立体教学模式进行相关的分析和探讨,提出了相应的教学方案,希望通过这些研究结果,能够给相关的广告专业英语立体教学模式的实施,提供一些参考意见和建议。
Since China’s accession to the WTO, both its international influence and its own comprehensive strength have seen tremendous improvement and transformation. With the improvement of China’s international status, many domestic industries have shown a tendency to move closer to internationalization. If the advertising industry also wants to get a share of the economic market, it must quickly transition, change its traditional mode of operation, in order to gain a firm foothold in the international advertising market. To this end, the domestic advertising education should also be responsive to the development of the times, the teaching model for further reform and innovation for the community to train and transport the market for the new advertising talents. Through the analysis and discussion of the three-dimensional teaching model of advertising English major, this article puts forward the corresponding teaching plan. I hope that through these findings, I can provide some reference opinions and suggestions for the implementation of the related advertising professional English three-dimensional teaching mode.