近年,电子商务快速发展,其从业群体呈现出鲜明的人口特征。对电商创业群体开展社会工作服务研究,无论从宏观上的公共服务视角,为“大众创业、万众创新”营造更好的社会环境;还是微观上的城中村公共治理的视角,探索村治公共服务推动电子商务产业发展都具有较高的研究价值。本文主要以义乌青岩刘村的电商创业青年为研究对象,从社会工作服务角度对其需求进行了研究。 In recent years, the rapid development of e-commerce, its practitioners showed a distinctive demographic characteristics. Researching on social work service for e-commerce entrepreneur groups, from the macro perspective of public service, to create a better social environment for “public entrepreneurship, innovation ”; or from the perspective of public governance in the village in the micro-level, to explore the village Public service to promote the development of e-commerce industry has a higher research value. In this paper, the e-commerce youth in Yiwu Qingyan Liucun is taken as the research object, and its demand is studied from the perspective of social work service.