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文章分析了个体在与同伴共同消费享乐产品的过程中,由于个体与同伴之间吸引力的不对称性,同伴的一致(正向和负向)意见对个体(吸引程度大者和吸引程度小者)消费的积极情感体验影响的差异。使用随机拦截的样本和分层模型,结果表明,同伴的正向一致意见增加了被吸引者消费的积极情感体验,负向不一致意见减少了被吸引者消费的积极情感体验,其原因是他们更加关心对方的福利和消费情感体验的获得。而且这种影响在消极的心情状态下更大。
The article analyzes that in the course of sharing the hedonic products with his peers, due to the asymmetrical attraction between individuals and his companions, the unanimous (positive and negative) views of his companions exert great influence on the individuals (less attractive and less attractive) Differences in the impact of positive emotions consumed by consumers. Using random interception samples and hierarchical models, the results show that the positive consensus of peers increases the positive emotional experience consumed by the attractor, and negative inconsistent opinions reduce the positive emotional experience consumed by the attractor because they are more Care for each other’s welfare and consumer emotional experience. And this effect is greater in the negative mood.