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故事是我们与人联系的方式,也是与人交流的话题。故事能给我带来归属感,让我们了解周围的世界,也让世界听到我们的声音。如何将现有的知识产权进行多平台运作,如何创作一个跨媒体娱乐品牌?随着互联网的火速发展以及人们对阅读需求的不断变化,不少内容生产公司和企业都在思考和重视这些问题。也许都柏林的Be Active传媒公司的创始人和主管翠奥娜·坎贝尔能对此给予解答。该公司是一家跨媒体故事传播公司,拥有十多年的市场经验,致
Stories are the way we relate to people and the topics we talk to. The story can give me a sense of belonging, let us know about the world around, let the world hear our voices. How to carry out multi-platform operation of the existing intellectual property rights and how to create a cross-media entertainment brand? With the rapid development of the Internet and people’s constant demand for reading, many content manufacturing companies and enterprises are thinking and attaching importance to these issues. Perhaps Trionna Campbell, founder and director of Be Active Media in Dublin, could answer that question. The company is a cross media story company with more than a decade of market experience