论文部分内容阅读
近年来,电视频道的品牌形象建设越来越受到各电视台的重视。主持人——作为电视频道品牌的形象代言人,其相应的包装与宣传,在频道品牌的形象建设中具有不可忽视的重要作用。上海电视台生活时尚频道(CHANNELYOUNG)积极创新,通过对主持人宣传方式的多种改革和尝试,突破传统,独树一帜,树立起良好的品牌形象。对此,陶广厦、陈漠两人的文章试图从文化的角度探讨上海生活时尚频道强化主持人宣传的创新所在,从而为电视界同行们在实际操作中提供一种思路或参照。
In recent years, the construction of the brand image of TV channels has been paid more and more attention by various TV stations. Moderator - as the brand spokesman for television channels, its corresponding packaging and promotion, in the channel brand image building has a significant role can not be ignored. CHANNELYOUNG, a Shanghai TV lifestyle channel, has been actively innovating. Through various reforms and attempts to propagandize the moderator, CHANNELYOUNG has broken through the tradition and established itself as a unique brand and established a good brand image. In this regard, Tao Guangxia, Chen Mo two articles trying to explore the Shanghai lifestyle channel from the cultural point of view to strengthen the host propaganda innovation, which for the television industry colleagues in the actual operation to provide a train of thought or reference.