文化特色词为一种文化所有,转换成另一国语言会出现零对应的现象,因此是翻译中的难点。比利时语言学家Jef Verscheuren提出了语用顺应论,许多学者发现其对翻译有很强的指导性和解释力,进而将其应用于翻译研究当中。本文将以顺应论的视角,从歌德学院中国网的文化栏目中选出中国文化特色词,分析译者所采用的翻译技巧并做出评析。 Cultural characteristics of words as a cultural ownership, conversion to another country’s language will appear zero correspondence phenomenon, it is difficult to translate. The Belgian linguist Jef Verscheuren put forward pragmatic adaptation theory, and many scholars find that it has strong guidance and explanatory power to translation, and then apply it to translation studies. This essay chooses Chinese cultural characteristic words from the cultural part of Goethe-Institut ChinaNet.com, analyzes the translation skills adopted by the translator and makes an analysis from the perspective of adaptation theory.