文化资本、社会资本、经济资本构成了中国大陆市场化报媒的主要存在形态。它们既相对独立运行,又可相互转换。这种转换呈现出两种基本方式:一是市场化报媒内部不同资本之间的转换,二是市场化报媒与其他场域不同类型资本之间的转换。然而,此种转换并非同等,而是呈现出一种主导性方向,即侧重于向经济资本运动。它是一把双刃剑,既有某种值得肯定之处,也存在着一定的负面影响。只有努力扩大前者抑制后者,才是中国市场化报媒应走的可持续发展之路。 Cultural capital, social capital and economic capital constitute the main forms of marketization of media in mainland China. They are relatively independent operation, but also conversion. There are two basic ways of such conversion: one is the conversion between different capital within the market-oriented media, and the other is the conversion between the market-based media and different types of capital in other fields. However, such transformations are not equal, but show a dominant direction, that is, focus on the movement toward economic capital. It is a double-edged sword, both a certain place to be affirmed, there are also some negative effects. Only by working hard to expand the former to restrain the latter is the road to sustainable development of the marketization of the media in China.