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品牌的价值不仅体现在促进了产品的交换、流通,更体现在给品牌拥有者以高出行业平均利润率的价格实现了销售。这恰恰就是品牌溢价能力的DNA
The value of the brand is not only reflected in the promotion of product exchange, circulation, but also to the brand owner at a higher profit margin than the industry realized sales. This is precisely the brand DNA premium ability