在卫星电视、有线电视飞速发展的今天，电视台的竞争变得异常激烈。这种竞争不仅表现在人力、物力、财力上，更集中体现在电视台的形象上。电视台的形象直接影响电视节目的收视率。最近几年，我国一些电视台虽已开始注重自己的形象塑造，然而不少电视台在塑造形象的过程中，存? In the rapid development of satellite television and cable television, the competition among television stations has become extremely fierce. This competition is not only reflected in the manpower, material and financial resources, but also reflected in the television station’s image. The image of the television station directly affects the ratings of the television programs. In recent years, although some television stations in our country have begun to focus on shaping their own image, many TV stations save the image during the process of shaping their image.