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据有关专家测算,我国的广告经营单位数已接近饱和,当务之急是提高广告公司的竞争能力和从业人员的专业素质,由外延式扩张向内涵式强化转型。北京的丹依制衣公司列出了一个价值数十万元的广告投标清单,北京数十家广告公司前往投标,北京递谊广告公司最终在竞争中取得了胜利。该公司的摄影师事后感慨道:现在的竞争得拚实力,我们动用了先进的佧娜照相机和80平方米的摄影棚制作样品前往投标,方才取胜。据调查,北京的一些小型广告公司已经处境艰难,由于实力不如人,以
According to the experts’ calculations, the number of advertising business units in China is approaching saturation. The top priority is to improve the competitiveness of advertising companies and the professional qualities of employees. The expansion should expand from an extension to an intensive one. Beijing Dan Yi clothing company listed a bill of value of hundreds of thousands of ads bidding, dozens of advertising companies in Beijing to the tender, Beijing Handi advertising company eventually won the competition. The company’s photographer said with hindsight: Now that the competition has been made, we have used the advanced camera and the 80-square-meter studio to make samples for bidding. According to the survey, some small advertising companies in Beijing have been in a difficult situation. Due to their strength,