当前理论界对于企业如何在激烈的市场竞争中赢得并保持优势的持续性问题,提出了不同的认识和看法,但由于其主要采用静态的分析方法,因而无法解决企业在动态环境下获得可持续性竞争优势的问题。文章认为,企业要保持可持续性的竞争优势,关键在于采取有效的战略措施突破原有的优势,创设新的优势,进入新的平衡态,才能推动企业向前发展。 At present, the theoretical circles put forward different opinions and opinions on how to sustain and win the advantages of the enterprises in the fierce market competition, but they can not solve the problem that the enterprises can get sustainable in the dynamic environment because they mainly adopt the static analysis method The problem of sexual competitive advantage. The article holds that the key for enterprises to maintain a sustainable competitive advantage lies in taking effective strategic measures to break through existing advantages, create new advantages, and enter a new equilibrium so as to promote the development of enterprises.