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人类社会正在全面进入大数据时代,这是由于信息技术与计算机技术迅猛发展所导致的必然结果。在大数据时代当中,纸质媒体已经逐渐被淘汰,被电子媒体所替代,这对出版企业造成了极大的冲击。为了适应大数据时代的到来,出版企业必须及时作出调整,构建出顺应时代潮流的商业模式,将价值链进行延长,将供应链进行缩短。本文将结合大数据时代的特点,讨论出版企业进行转型的原因,提出一些大数据背景下出版企业的商业模式构建策略。
The human society is entering the era of big data fully due to the inevitable result of the rapid development of information technology and computer technology. In the era of big data, the paper media has been gradually eliminated and replaced by the electronic media, which has caused a tremendous impact on the publishing industry. In order to meet the advent of big data era, publishing companies must make timely adjustments to build a business model that follows the trend of the times, extend the value chain and shorten the supply chain. This article will combine the characteristics of the era of big data to discuss the reasons for the transformation of publishing companies, put forward some big business data in the background of the business model building strategy.