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近年来,随着互联网的迅猛发展,重新定义了人际关系,消费者的声音越来越强大,消费者主权时代也已来临。中国的服装业如何去适应这个时代的要求,迫在眉睫。一、消费者主权时代的来临1.何谓“消费者主权”消费者主权,源自诺贝尔经济学奖得主哈耶克(Fried rich A.Hayek)曾提出的“消费者主权理论”。消费者主权理论又称顾客主导型经
In recent years, with the rapid development of the Internet, the relationship has been redefined. The voices of consumers have become increasingly powerful. The era of consumer sovereignty has also come. How China’s garment industry to adapt to the requirements of this era, imminent. First, the advent of the era of consumer sovereignty 1. What is “consumer sovereignty” “consumer sovereignty, from the Nobel Prize in economics Hayek (Friedrich A. Hayek) had proposed ” consumer sovereignty theory ". Consumer sovereignty theory, also known as customer-oriented